iValue InfoSolutions’ distribution alliance with Pure Storage – one of world’s top players providing enterprise flash storage systems for new-age datacenters – brings greater option for the Indian enterprise IT market
In its long journey in the networking and security landscapes, iValue InfoSolutions as a VAD (value added distributor) keeps on venturing into newer technology domains. Though, the company has been known as a specialist distributor of networking and security products, the company has made deeper inroads into the realm of data storage, protection and management.
Conforming to the same zeal, iValue InfoSolutions quite recently has struck a distribution tied-up with Pure Storage, world’s leading all-flash array storage systems provider. In the last five years or so, the all-flash arrays have emerged as the choicest data storage platforms for handling real-time and high-performance operational sequences. In the demanding I/O environments all-flash arrays have created distinct utilitarian value.
So, the on-demand streaming services and online marketplaces (e-commerce sites) buttressed by internet banking and other connected financial dealings have upped the relevance of all-flash storage systems. The growing practice of virtualizing server resources has also made the all-flash storage systems quite pertinent. Moreover, the maturing markets around big data and real-time business analytics have further necessitated the deployments of all-flash arrays in India as well. Technology leaders of enterprises and organizations seriously heed for adopting some elements of all-flash arrays in their IT infrastructure. The lowering prices of SSDs (solid state drives) have encouraged them to bring in all-flash arrays. So, all these factors have become instrumental in creating a promising market space for all-flash array storage systems in India also.
As data becomes a more valuable asset to companies, emphasis on enterprise storage has increased. Pure Storage is a key player in the solid-state storage array market and aims to provide a seamless transition from alternate storage methods. Benefits of solid-state arrays include reduced IT project risk, optimized costs, better integration features and lower latency.
Harsh Marwah, Chief Growth Officer, iValue InfoSolutions, said, “Pure Storage has continuously demonstrated its leadership in technology and solution excellence, customer satisfaction, and financial modelling in the space of data lifecycle management”. “iValue’ s partnership with Pure Storage is a strong step in enabling partners and customers with compelling and time-tested solutions”, accentuated Marwah.
Pure Storage has continuously demonstrated their leadership in technology and solution excellence, customer satisfaction, and financial modelling in the space of Data Lifecycle Management. iValue’ s partnership with Pure Storage is a strong step in enabling partners and customers with compelling and time-tested solutions.
Harsh Marwah
Chief Growth Officer
iValue InfoSolutions
For iValue, this distribution alliance inked in these COVID-days has added new vigour to its reputation of being India’s most capable VAD. Amidst the surging malaise and the market gloom, this tie-up instills a much-needed confidence into the Indian IT market. In the space of data storage and its management, iValue has further consolidated its product repertoire.
“The need for the infrastructure modernization due to advent of digital technologies like AI/ML, containerization, DevOps, Big data and Analytics are pushing the organizations to adopt a solution which can offer better performance, agility and massive scalability. iValue partnership with Pure Storage will help customers on the journey of technology adoption”, said Riyaz Mohamed, Business Manager at iValue InfoSolutions. “Pure with its advanced solutions AFA (All flash array,100 percent NVMe) , SaaS (Storage-as-a-Service) and FlashBlade’s which is a scale out file and object storage platform will definitely disrupt today’s conventional storage market and helps the customer managing the data effectively by delivering skyscraping performance”, added Mohamed.
For Pure Storage, this is a thrill
While, iValue has got reasons to be happy about this distribution agreement with Pure Storage, the latter is equally ecstatic about this new relationship. “This gives us great pleasure to be working with one of the fastest growing technology aggregators. iValue has a strong heritage in information management and protection”, said Ramanujam Komanduri, Country Manager – India, Pure Storage. “We look forward to this partnership and to jointly bring the modern data experience to enterprises in India”, added Komanduri.
It gives us great pleasure to be working with one of the fastest growing technology aggregators. iValue has a strong heritage in information management and protection. We look forward to this partnership and to jointly bring the modern data experience to enterprises in India.
Ramanujam Komanduri
Country Manager – India
Pure Storage
Pure Storage delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure pioneered the use of flash storage in enterprise data centers and hybrid cloud environments and continues to lead the market with new technology and business model innovations. Pure Storage’s modern data experience provides all the storage services you need – block, VM, file, or object – to consolidate everything. Power your databases, virtual machines, containers, analytics, and webscale apps, with effortless all-flash shared accelerated storage performance and enterprise-grade availability.
For, Pure Storage, iValue is a great find. The Bangalore-headquartered iValue has got a nation-wide direct as well as indirect (through its channel partners) presence. The wide portfolios of data storage and management products attract CIOs and CISOs of enterprises & organizations to this one-stop IT distribution shop. This capability would surely help Pure Storage to pitch in its brand deeper into the Indian data storage and information management space. This is to be reminded that for expanding its operations in the country, iValue received $18 million funding from Sundara, an affiliate of Creador. In many ways, iValue is the most happening VAD in the country. With this tie-up, a worthy vendor meets a worthy VAD. The future looks absolutely promising.
Qaisar
