The new combined logo of Vi signifies what India stands for – Weness and firm belief in promoting the common good of people of the country
In a new development, Vodafone and Idea – which continued to operate with their somewhat independent names – even after merger – have clubbed their brands into a new entity of Vi. This was made public by RaVinder Takkar, MD & CEO, Vodafone Idea.
“In less than two years time, we’ve accomplished the colossal task of world’s largest integration. As the integration of the two brands is complete, its time for a fresh start”, said Takkar. “Vodafone Idea came together as a merged entity two years ago. Since then, we’ve focused on integrating two large networks, our people and processes. Now, I’m delighted to present Vi, a brand that would bring in important meaning to lives of our customers. Indians are optimistic and want to move on their lives with confidence. They would love a credible partner to help them on this journey. Our positioning is built around this promise, and would focus on meeting customers”, explained Takkar.
Kumar Mangalam Birla, Chairman, Aditya Birla Group & Vodafone Idea, said, “Globally, India is the 2nd largest telecom market and the largest data consumer. With 1.2 Billion Indians accessing voice & data services at the world’s lowest tariffs across five lakh Villages, the overwhelming wireless network in India is unmatched for its reach and impact in people’s lives. With our new brand, Vi, we stand committed to accelerating India’s progression towards a digital economy –enabling millions of citizens to connect to the digital revolution, and building a better tomorrow”.
Nick Read, CEO, Vodafone Group Plc, said, “This is an important next step to launch our new unified business under a new unified brand, VI. Back in 2018, the combination of Vodafone India and Idea created a new champion for the government’s Vision of Digital India. As the integration of the two businesses is now complete, it’s time for a fresh start. That is why we believe that now is the perfect time to unveil Vi, one company which combine the strengths of Vodafone India and Idea. Vi’s focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products & services”.
Philosophy behind brand Vi
So, Vi is a new design system, not just an identity. It leverages legacy, but is also transformational in its intent and signals that change. It stretches across consumers and businesses, and across all classes, geographies, urban and rural. It is flexible across formats, and works well with partners.
The name Vi is much more than an abbreviation of Vodafone and Idea. It is shorter, simpler and while referencing the origins of the two brands, Vi also reflects the collective nature of India society. It is not just about me, it’s especially about ‘We’. While, the ‘i’ is always punctuated with a bold mustard. It is confident, surprising and delightful. It reflects the throbbing and progressive pulse of India. It is unique, continuously unpacking amazing possibilities, and always putting customers at the heart of everything.
Qaisar
