VMware has rolled out an augmented PARTNER CONNECT program, which would help channel partners in addressing the multi-cloud business opportunity
At a time when multi-cloud is becoming a normal for enterprises & organizations, VMware strives galvanize and train its channel partners for addressing this new cloud opportunity. For doing so, VMware has rolled out an augmented PARTNER CONNECT program, which is a singular, unified program for all partner types that is now more flexible and efficient, provides faster and simpler paths to progression, delivers more incentives, and rewards partners for both performance and capabilities. Through PARTNER CONNECT, VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era.
As organizations move from an environment of ‘cloud chaos’ to a ‘cloud smart’ approach, there is a significant and immediate opportunity for partners to help their customers accelerate migration of applications to the right cloud, automate and secure the software supply chain, and reign in control of spend on private and public cloud infrastructure. VMware, together with its partners, will tackle each of these problems by supporting critical business outcomes such as accelerating app modernization, enabling enterprise cloud transformation, and securing the hybrid workforce.
“Through PARTNER CONNECT , we’re reinventing the VMware partner experience,” said Tracy-Ann Palmer, Vice President, Global Channel Sales Programs and Compliance, VMware. “Our strategy is for every VMware partner to own the customer lifecycle end-to-end, leading with services, partnering with others, and building predictable, recurring revenue streams,” added Palmer.
Steve White, VP Channels & Alliances, IDC, said, “The IDC is seeing a transition in the market today, where for customers it’s not just about digital transformation, it’s about digital first. This continued evolution will drive changes in how the VMware partners engage their customers, where and how they create value, and how they interact with an increasingly connected ecosystem.” “The transformation we see VMware delivering in the PARTNER CONNECT program is a recognition of these macro trends. By bringing everything together under one VMware program with a more simplified experience, VMware can help partners transition to as-a-service models, expand their services portfolios, and better leverage their investments to the fullest,” elaborated White.
Unified and all-encompassing partner program
The VMware PARTNER CONNECT is a single platform for all partner business models, connecting partner programs and value-added activities in one universal point system. New structure recognizes, aggregates, and rewards partner accomplishments across transactions, service delivery, capabilities, and specializations, and supports partners however they choose to go to market, whether via one business model or several.
Its track-specific criteria rewards partners with incentives and benefits as they grow their VMware practices and progress in PARTNER CONNECT . Partners can earn points for achievements in both training and innovation, from foundational capabilities to differentiated services and IP.
The completely overhauled partner dashboard provides a robust, self-service experience enabling partners to customize views so they know exactly where they stand across program metrics at any time. Partners can easily track history, performance, and progress toward capabilities, specializations, and next level availability.
VMware Ignite is a proven partner practice activation and development program that VMware funds on behalf of partners which is now making available to all partners across all routes to market. Ignite has helped thousands of partners build capabilities and accelerate growth with a uniquely structured end-to-end practice development framework that is rigorous and time-bound yet flexible and robust.
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