The market of SSDs (solid state drives) have picked up in India during the COVID-19 pandemic
Due to various intertwined reasons, the market of SSDs (solid state drives) has been growing faster in the Indian market. This fact has first-handedly been corroborated by RP tech India, one of India’s leading IT distributors, which has registered strong growth in the SSD demand from its channel partners interfacing end-customers including consumers as well as enterprise entities. The company distributes SSDs from vendors like Crucial by Micron, Toshiba and WD (Western Digital).
According to CMR’s India Hard Drive Market Review for H1 CY2020, the Indian consumer internal SSD market (SATA & PCIe) shipments recorded 6 percent YoY growth in H1 2020. The WFH (work-from-home), LFH (learn-from-home) and online content consumption were the key drivers for this growth. The 6Wresearch also indicates that the Indian SSD market will record $128 Million revenue by 2022.
While, HDDs (hard disk drives) are cheaper and can offer more storage space, SSDs are faster, lighter, durable, and use less energy. They’ve already witnessed large scale adoption in the enterprise segment due to low TCO (total cost of ownership). For years, HDDs have dominated the consumer storage segment, but now, SSDs have slowly carved out its niche in this space. Indeed, they (SSDs) are the next big wave in the storage industry because of its performance, speed and reliability.
Seeing the market surge around SSDs, RP tech India encourages partners to tap the potential SSDs carry with them. “As the demand grows, the SSD prices are falling rapidly – making it more affordable. Today, SSD penetration is almost 50 per cent, and the business segment has got huge potential to grow in the next three to five years. This is the time when partners can cash on the business opportunities. They just need to educate their customers about deploying new SSDs or upgrading existing ones for attaining blistering speed and efficiency”, says Rajesh Goenka, Director, Sales & Marketing, RP tech India.
As the demand grows, the SSD prices are falling rapidly – making it more affordable. Today, SSD penetration is almost 50 per cent, and the business segment has got huge potential to grow in the next three to five years. This is the time when partners can cash on the business opportunities. They just need to educate their customers about deploying new SSDs or upgrading existing ones for attaining blistering speed and efficiency.
Rajesh Goenka
Director, Sales & Marketing
RP tech India
Echoing Goenka’s views, Mohinder Singh Mutneja, Proprietor of Genuine Computer, says, “The storage demand of users has increased due to availability of low-cost broadband and the growing PC and smartphone penetration. The WFH and LFH culture has further fuelled the demand for internal storage. We fulfill the demand according to customers’ preference”.
Jess Joseph, AGM, Star One IT, opines, “SSDs are built on NAND flash memory, which deliver superior performance, efficiency and durability and hence make it expensive than HDDs. However, a little extra expense on SSD storage can save future upgrade expenditure”. “These SSDs are much faster, quieter, not susceptible to shock, low power consuming and reliability while comparing to HDDs. Consumers should see these advantages as well while making a choice for storage solution for their needs” adds Joseph.
Shijo. K. Thomas, CEO, Oxygen – The Digital Shop, believes that the demand for storage solutions has only increased in the last one year. “Laptops and desktops have become more relevant due to the social distancing norms. Consumers now want high storage capacities along with speed and hence, inclination towards SSDs is rising. At present, a high storage capacity SSDs are expensive. However, this price is likely to come down due to increased demand and higher production”, says Thomas.
With respect to the contribution being made by RP tech in expanding and serving the SSD market with right set of products, channel partners deeply appreciate the role played by it. “RP tech inventory supply was excellent during the lockdown and also they supported partner to create a market of storage as value addition”, views AnandDalvi, proprietor of Kumar Systems. Joseph of Star One IT also says that the support from RP Tech India is highly recommendable. “The key differentiator is the number of branches and availability of products experts in each branch”, asserts Joseph.
This is notable that RP tech India has recently launched the ‘SSD Upgrade Offer’ for end customers aimed at creating a buzz around its latest SSDs portfolio. The company offers value added support along with product availability that makes it easy for partners to push SSD storage solutions. RP tech India holds a market share of around 30-40 percent in the SSD category.
Qaisar
