Polaroid expands its market reach in India, strikes distribution alliance with Luxury Personified
Digital Edge Bureau 21 Oct, 2024 0 comment(s)Polaroid, the well-known instant camera brand, has struck a distribution partnership with Delhi-based Luxury Personified for expanding its footprints in India. Polaroid, the US brand, has positioned itself in the growing instant photography market, capitalizing on India’s youth and photography enthusiasts who are attracted to physical prints and nostalgia.
“We’re thrilled to expand our brand footprint in India. Our partnership with Luxury Personified marks an exciting chapter for Polaroid, as we aim to create new milestones in the instant photography industry. Together, we look forward to inspiring a new generation of photographers and storytellers through our unique blend of brand history and modern technology,” said Monica Tsang, Vice President, Polaroid Asia-Pacific.
Polaroid offers a range of products in India, including instant cameras like the Polaroid I -2, Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2. These cameras feature autofocus, double exposure, and eco-friendly designs, catering to both hobbyists and professionals. Kush
“Our collaboration with Polaroid represents the fusion of expertise in imaging and cutting-edge innovation. It’s about delivering exceptional experiences to both professionals and everyday storytellers alike,” said Malik, Partner, Luxury Personified.
Luv Malik, Partner, Luxury Personified, viewed, “Partnering with a Polaroid opens doors to creative collaboration and innovation. Together, we can push the boundaries of visual storytelling, enhancing the way we capture and share our world.”