Tony Berland, CEO & Managing Director, Group Legrand India
Legrand India, the leading provider of electrical equipment, new-age building infrastructure as well as data centre paraphernalia, has inaugurated its 15th state-of-the-art experience centre called Innoval that houses the entire range of Legrand’s products in New Delhi, including a newly launched connected offering. Innoval will host its India group company products including Legrand, Numeric and Valrack.
Globally, Innoval’s are present in France, Greece, Chile, Brazil, Colombia, and Dubai. The Innoval made its pioneering record in the Asia-Pacific region with its launch in Mumbai, India, followed by its successful launches in Ahmedabad, Lucknow, Dehradun, Coimbatore, Kochi, Chennai, Chandigarh, Surat, Lucknow, Vizag, Pune, Jaipur and its first voice-controlled experiential centre in Bangalore. The brand is now poised to mystify the Delhi market with its experiential centre launch now.
“The array of Legrand’s offer has amplified over the last years in India. It has developed product solutions for various industries and its users (investors, system integrators, architects, panel builders, end customers etc.) To adapt to new age consumers and to reinforce its integrity with regards to the current offers and expertise, Legrand has updated its approach”, says Tony Berland, CEO & Managing Director, Group Legrand India. “With the launch in New Delhi, we intend to reach out to our customers and business partners in the city. This is a delightful way to ascertain dialogues with these new-age modern customers and showcase the latest offers. Innoval allows Legrand to be more than just a supplier, to act as a genuine partner, creating close ties with the electrical and digital trade”, adds Berland.
Sameer Saxena, Director – Marketing, Group Legrand India, says, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which are highly technical. The idea behind Innoval was to break this down for the customers by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. With the launch of the 15th different Innoval in India, we’ve successfully taken a step towards the B2B experience zone for the customer (in the highly technical segment). The same could have been not possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”
Innoval is Legrand’s global brand of product showcases. The name Innoval reflects Legrand’s brand value of developing a range of innovative products (Valley of Innovation). The narrative of Innoval is based on the concept of Source-to-End-Usage, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – user interface, energy distribution, structured cabling, UPS, and cable management.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry-wide for its innovation, value adds to solutions, and helping these professionals adapt to a constantly changing business. The design approach to Innoval is based on the concept of Designeering. It has all the technicalities of engineering but is put forth in an intuitive and easy to understand communication system. With interactive product displays, a fully automated experience, educational infographics, and clean minimal visual language, Innoval has been designed to provide visitors with a first-hand experience to help them make an informed choice.
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