Iris Global Services eyes huge revenues by distributing products from home-grown Make-In-India IT companies
Digital Edge Bureau 20 Sep, 2023 0 comment(s)For the Delhi-based national IT distributor, Iris Global Services, founded and headed by Sanjiv Krishen, home-grown Make-In-India brands of technology products have proved to be sheer wealth creators. Of late, some of the native Indian IT companies including HFCL, BPE (Best Power Equipments), Globus Infocom, Sparsh, Wishtel and INP Computer Technology have significantly contributed to the coffers of Iris Global Services because a growing number of business verticals including government sector, PSUs (public sector units), defense establishments, critical infrastructure entities and educational institutions have specifically been asking for products developed and manufactured by home-grown Make-In-India companies.
For Iris Global Services, this is a changing scenario as historically it has mostly been distributing products from foreign MNCs such as Dell, HP, Lenovo, Acer, IBM, LG, ViewSonic, APC by Schneider, Delta, Wacom, Commscope, Sangoma, EnGenius, Microsoft and Veeam. Till a few years back, most of the revenues accrued by Iris Global Services had come from distributing products from these foreign MNCs.
But that business pattern comes across a paradigm shift. Now, the Indian market has started demanding Make-In-India products developed and manufactured by domestic or home-grown IT companies. Projects after projects, preferences have been shown for products that have been manufactured by domestic IT companies here in India. This is a growing reality, which Iris Global Services has to grapple with.
Interestingly, due to sourcing efficiency, most of the home-grown IT manufacturing companies offer high-quality products at competitive prices, something which gives definitive advantages to these native folks over their foreign MNC peers.
These are the precise reasons, which have prompted Iris Global Services to strike distribution tie-ups with home-grown Make-In-India brands such as HFCL, BPE (Best Power Equipments), Globus Infocom, Sparsh, Wishtel and INP Computer Technology . However, Digital Edge thinks that Iris Global Services should strike distribution alliances with at least three more domestic IT companies.
The first being Netweb Technologies, which designs, develops and manufactures Tyrone brand of servers and network storage systems, which go into the making of new-age IT infrastructure as well as super computing. Netweb Technologies recently got listed on both the NSE (National Stock Exchange) and the BSE (Bombay Stock Exchange). The other domestic Make-In-India company is Vadodara-based Matrix Comsec, which manufactures physical access products, time-attendance terminals and digital surveillance products & systems. The third one, which Iris Global Services should partner with, is DIGISOL Systems, which makes networking gears including routers and switches as well as structured cabling solutions. This is to be reminded that DIGISOL Systems is headed by none other than K R Naik, who is credited with pioneering the culture of manufacturing computer networking gears in India.
Interacting with Digital Edge, Sanjiv Krishen, CMD & Chairman, Iris Global Services, said, “The local manufacturers have responded proactively to the Make-In-India call. I expect that most of the products that we distribute would be manufactured in the country itself. The policy of production linked incentive (PLI) enunciated by the Central Government has given the right fillip to those which have established or expanded their IT manufacturing facilities here in India. This has given huge boost to the home-grown Make-In-India IT companies. However, well-entrenched foreign IT MNCs have also ramped up their manufacturing operations in India. They too are making use of the PLI scheme brought in by the Modi Government.” “I think the present competing manufacturing culture would greatly benefit the country, where both home-grown and foreign Make-In-India IT companies would be the ultimate winners,” elaborated Krishen.