HP Latex 700 and 800 series of large format printers (LFPs) are aimed primarily at print service providers (PSPs). These machines use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 percent.
In a new development, HP has enriched and further expanded its repertoire of Latex range of large format printers (LFPs) by introducing the HP Latex 700 and 800 series of machines in the global market including that of India. Aimed primarily at print service providers (PSPs), these LFPs are out to help them diversify their offerings and meet more challenging customers’ needs.
In fact, after a year of business disruption across the large format industry, the HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work.
All devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 percent. HP’s water-based inks are also kinder to the environment. At the same time, the new range of machines which offer white ink capability for the first time in this category. It is the whitest white ink that does not get yellow over time, enabling print businesses to produce neater outlines and add more contrast to darker supports.
All devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 percent.
“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage & decor decision becomes a sustainable one,” said Guayente Sanmartin, General Manager, Large Format Business, HP. “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver”, added Sanmartin.
Vitesh Sharma, Country Manager, Large Format Production Business, HP India, viewed “The new HP Latex 700 and 800 series portfolio will offer professional color quality, with a purpose to address every customer request, regardless of fast-changing schedule or application demands. They’ll also be able to bring significant improvements in productivity and efficiency by up to 50 percent to meet organization goals. With our new HP Latex 700W and 800 printers we will empower PSPs to navigate customer challenges in the next normal and embrace more ambitious projects”
Meanwhile, updated print-heads possessing more nozzles and producing speeds of up to 36 m2/hr (388 ft2/hr) allow the HP Latex 800 to offer 50 percent higher productivity levels compared to previous HP models. Print jobs executed on the new HP Latex series will deliver with vivid colors and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.
Improved HP Latex Print and Cut Plus
In related news, HP has also introduced an updated Latex Print and Cut Portfolio that is fully compatible with the Latex 700 and 800 Series. Equipped with the latest raster image processor (RIP) software and completely new contour cutters, the devices allow for improved usability – making jobs easier and more intuitive than ever for signage and decorative printed applications.
The HP Latex Print and Cut Plus Portfolio includes products including HP Latex 335 Print and Cut Plus Solution; HP Latex 315 Print and Cut Plus Solution; HP Latex 64 Plus Cutting Solution; HP Latex 54 Plus Cutting Solution; HP Latex 54 Basic Plus Cutting Solution.
Updated features include optimized cutting accuracy through the enhanced optical position system (OPOS) configurations. As part of this improvement, the HP cutter reads the black inner lines along the job and carries out additional measurements, further aided by new HP barcodes located on the printed sheets to identify jobs. The user experience on the colored touch screen interface is highly responsive and includes an improved menu, making the entire solution simple to work with. The media basket also features a refined design and now has a smaller footprint when folded, enabling businesses to make better use of space.
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