Epson sustains its number-1 position in the inkjet printer category in India garnering 39.3% market share
According to the latest data published by IDC in its Worldwide Quarterly Hardcopy Peripherals Tracker, Q4-2022,Epson, the leading player in the imaging & printing space, has retained the number-1 position in the Indian inkjet printer market In the CY2022 (Jan–Dec) period. The IDC report further says that in Q4-2022, Epson captured 39.3% market share in the Inkjet printer market – combining both InkTank as well as Ink Cartridge based printers –based on unit shipments. Epson shipped over 8,53,572 printers during this period.
Epson says its core promise of EcoTank printers being economical and eco-friendly has found wide acceptance among both home and business consumers in India. Epson’s range of EcoTank printers are powered by heat-free technology, a revolutionary technology that helps consume less power, as compared to Laser printers, thereby saving money and the environment. Epson introduced the concept of InkTank printing to the world in 2011 with the world’s first integrated InkTank system printers. In 2022, Epson EcoTank printers completed 11 years in India. During the intervening period till December 2022, Epson sold over 6 Million EcoTank printers in India and over 70 Million printers worldwide.
“At Epson, we’re committed to advancing the frontiers of the industry by providing printing solutions that are both eco-friendly and economical. Epson EcoTank printers are driving a change to a more sustainable way of printing. Our printers are powered by HeatFree technology, which helps them consume less power and generate less eWaste. We like to call this an EcoRevolution in printing that we are driving,” says Siva Kumar, Senior General Manager, Inkjet Printers at Epson India.
In the upcoming years, Epson says its focus will remain on reducing the environmental impacts of products and services and in supply chains, achieving sustainability in a circular economy, minimizing the environmental impacts and advancing the frontiers of the industry through creative, open innovation while contributing to international environmental initiatives.
Qaisar
