In the most innovative way the Matrix video surveillance solution is being made use of in the Dubai mall, where the traffic of visitors is analyzed in understanding the behavioural patterns of people
Industry: Retail
Locations: Dubai, UAE
Devices Deployed:
Matrix SATATYA SAMAS GE-1
Matrix SATATYA SAMAS CAM5
Matrix SATATYA SAMAS Crowd Management CAM20
Matrix SATATYA SAMAS Crowd Management CAM5
One of the Dubai’s multi-diversified international conglomerate with a history that spans over four decades covering multiple businesses and activities, has developed the first outlet concept mall in the Middle-East. The mall is a home for over 1,200 of the world’s premium and top brands. The mall is the mark of true and ultimate value retail destination. This two-storey mall houses 240 stores and services.
Challenges
The concept mall includes multiple stores that required greater monitoring and control on the occupancy rate of a stores at various times of a year. This is aimed at improving their service management by deploying staff. Managing and avoiding overcrowding was one of their major concerns, wherein, they aimed to monitor and ensure customer convenience in peak hours.
Solution
After a comprehensive discussion among the IT team members of the mall, Matrix SATATYA SAMAS was selectd. Being the first outlet concept mall, Matrix SATATYA SAMAS’ crowd management platform was an answer to all their questions. The people counting feature helped them to procure a detailed analysis of people entering and leaving the mall. Specifically, to identify and address the peak hours which helped them in ensuring customer convenience.
Particularly, with the help of the graphical reports based on the statistics, the technology teams of the mall were able to recruit people beforehand to manage the crowd. A thorough analysis of the reports helped them map and formulate seasonal marketing campaigns and discounts based on the statistics to reap surplus profits. By deploying the occupancy control feature, they could easily analyze the most crowded areas in the mall. Furthermore, they could coin which advertisements or discounts attracted customers.
Results
Detailed Reports and Their Analysis
Improved Crowd Management
Better Customer Experience
Qaisar
