In an interesting revelation, Sulekha.com, India’s leading AI-driven tech platform for expert services, comes out with the fact that top-3 service categories that have seen a spike in online searches include domestic help services, placement consultancies and competitive exam coaching. This study is based on visits and searches made by over 8,00,000 users across top-8 cities – that landed on Sulekha portal through JAS to OND quarters.
Making use of AI and ML technologies, Sulekha has analyzed the data accrued on its search engine platform. The Sulekha findings also corroborate the fact that more and more people work from their homes, which is clearly indicated by the rise in demand for Internet service providers and domestic help services.
Satya Prabhakar, Founder & CEO, Sulekha.com, says, “According to CMIE (Centre for Monitoring Indian Economy), 5.5 lakh Indians lost their jobs in October 2020. This is reflected in our study wherein we have witnessed continuous increase in online searches for service categories such as placement consultancies and job training. Interestingly, the number of people searching for vehicle rentals has also increased as the unlock period progresses further”.
The top-5 cities that lead in the online searches across service categories include Delhi, Bangalore and Mumbai followed by Hyderabad and Chennai. In Delhi, the top-3 services that are leading cover domestic help services, placement consultancies and job training. These services have grown by 84 percent quarter-on-quarter. In Bangalore, the top-3 services that are leading include placement consultancies, domestic help services and paying guests. These services have grown by 120 percent quarter-on-quarter.
While, in Mumbai, the top-3 services include placement consultancies, job training and vehicle rentals. These services have grown by 120 percent quarter on quarter. In Hyderabad, the top-3 services that are leading incorporate domestic help services, vehicle rentals and placement consultancies. These services have grown by 128 percent quarter-on-quarter. On the other hand, in Chennai, the top-3 services that lead include paying guests, domestic help services and placement consultancies. These services have grown by 75 percent quarter-on-quarter.