(L-R): Milind Soman with Purshottam Bhatia, Head of Consumer Business for India at Kaspersky
The message is loud and clear. The field of cybersecurity needs to be dynamic, responsive, effective and in perfect operational health. This has abundantly been symbolized by a new initiative wherein Kaspersky, the leading cybersecurity software products & services company, has kick-started its digital campaign christened, CYBERATHON, with the fitness icon, Milind Soman. The program’s main idea is that just like one’s body, one’s device also needs regular protection and care.
The campaign is Kaspersky’s invitation to Indians to level up their cyber fitness with this gamified challenge that blends the spirit of endurance with the essentials of cybersecurity. In true fitness fashion, participants can complete fun quizzes, tasks, and purchases to earn ‘miles/kms –symbolizing steps taken toward a more secure digital life.
“Fitness today is not just physical – it’s digital too,” comments Purshottam Bhatia, Head of Consumer Business for India at Kaspersky. “With CYBERATHON, we’re inspiring people to think of Cyber Fitness as a vital part of their lives. Just like we train and fuel our bodies, we must also protect and optimize our devices. Milind’s philosophy around fitness and endurance perfectly mirrors our approach to cybersecurity,” adds Bhatia.
Milind Soman, known for his ultra-marathon runs and commitment to holistic health, leads the charge with campaign visuals, a dedicated blog on Digital Fitness, engaging social media content, and an exclusive Meet & Greet with contest winners.
In a unique blend of fitness and cybersecurity, participants stand a chance to win exciting Kaspersky merchandise, with early buyers receiving exclusive giveaways including Kaspersky-branded sport bottles, and personalized signed T-shirts or jackets.
The campaign also features exclusive discounts on Kaspersky products, available only through the CYBERATHON campaign site—making it the perfect time for Indians to upgrade their digital defenses.
Qaisar
