By acquiring CareAR, Xerox renders ways for better field service & customer support
Digital Edge Bureau 11 Feb, 2021 0 comment(s)With the acquisition of CareAR, an augmented reality (AR) support platform company, Xerox has expanded its already formidable software portfolio, wherein, the company would be providing real-time access to expertise for customers, employees, and field workers. So, with CareAR software, remote agents and experts can virtually see the situation and visually guide a solution using a suite of augmented reality tools via desktop, mobile, and smart glass devices, as if they were in-person.
“Our software solutions address some of the biggest needs for customers – content management, digital transformation and personalised communications. And now we’ve added enterprise augmented reality,” says Steve Bandrowczak, President & Chief Operations Officer, Xerox. “By combining DocuShare, XMPie and CareAR, we have a Software business that can together and apart support a wide range of clients’ needs”, adds Bandrowczak.
Today, one-third of field service on-site calls require remote expert assistance to resolve issues but cannot effectively communicate the context of the situation. This causes delays, creating negative customer perception while risking loyalty and retention. Equipment downtime can be costly, running organisations between $300,000 and $5 million per hour, depending on the company’s size.
By the way, CareAR’s platform seamlessly integrates with workflow leader ServiceNow, ensuring an end-to-end approach to work orders, cases and incidents for full visibility and better troubleshooting. “CareAR’s augmented reality software, which is integrated and certified with ServiceNow, helps customers remotely view and solve service issues,” says Michael Ramsey, Vice President of Customer Workflow Product Management at ServiceNow. “Xerox’s acquisition of this technology can help drive further opportunities to modernise field service, customer support and IT services leveraging the power of the Now Platform and CareAR”, elaborates Ramsey.
CareAR is the latest addition to a series of solutions Xerox has launched to provide digital transformation tools to customers. These include automation and centralisation solutions like DocuShare, a content management platform providing robust tools to automate processes and support cloud-enabled digital transformation; and XMPie, a flexible technology that allows customisation and personalisation of assets across customer touch-points, both online and offline, for full marketing campaign integration.