Expanding distribution platforms in India: Mike Chiang, Assistant Vice President , Sales Division, ATEN
ATEN, the leading provider of AV/IT connectivity and management solutions, has appointed its 2nd national distributor, RP Tech India. Cubix Microsystems is the 1st and longest serving distributor of ATEN in India.
This appointment comes as part of the expansion plans of ATEN, where they’ve strategized the plan to penetrate deeper into the India markets with their world class products and solutions. ATEN plans to target Tier-II & Tier-III cities along with metros through this tie-up.
“As we introduce specialized and innovative products in India this year, we require distributors to have more resources and greater knowledge on the product. With this appointment we’ll have greater reach to our customer base and serviceability”. “RP Tech is a renowned name and has a vast network of partners across all the regions. Our customers will be able to access latest ATEN products and services quicker than before”, said Mike Chiang, Assistant Vice President – Sales Division at ATEN.
“We’re excited to collaborate with ATEN International, which is known for its high performance connectivity and management solutions. We’re confident that RP Tech India with its robust distribution ecosystem of 50 branches 50 service centers and reach in 750-plus towns and cities across pan India will be a catalyst in increasing visibility of the ATEN brand. We’ll leverage our strengths to ensure seamless availability of ATEN products and solutions across the country”, said Rajesh Goenka, Director, Sales & Marketing, RP Tech India.
RP Tech India is the leading value-added distributor of IT and Mobility solutions and one of the top 5 distributors in India. Growing at a consistent 25 percent CAGR YoY, the company offers products from over 23 renowned global brands to 9000-plus customers spread across more than 750 towns in India, is the recipient of prestigious awards such as a Best National Distributor and Fastest Growing National Distributor from the media and vendors for its outstanding performance.
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