Bharti Airtel’s new brand campaign, highlighting its network density and efficiency, and the subsequent quality increment in voice and data services, attracts more of customers into subscribing to its services
Bharti Airtel, one of India’s leading communications solutions providers, has rolled out a new brand campaign to showcase the customers’ preference for its world-class network and differentiated services. As per data published by the Telecom Regulatory Authority of India (TRAI), two in every three new mobile customers chose Airtel over other networks during September 2020 – February 2021. During this period, over 25 million customers joined the Airtel network.
Airtel has built a 5G ready network and consistently led network performance metrics in surveys by multiple global platforms. As per Opensignal, Airtel’s mobile network offers the best video and gaming experience in India. To boost this experience even further, the Company has started deploying the additional 355.4 Mhz spectrum it acquired in the recent auctions for a sum of Rs 18,699 Crore.
“We’ve got one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers”, said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel.
The campaign has been conceived by Taproot Dentsu. Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, viewed, “When it comes to India’s telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel’s numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”
Airtel has also been ahead of the curve in introducing a wide range of solutions to simplify and improve customer experience. From Airtel Wi-Fi calling to Safe Pay and One Airtel plans, the company has been relentless in innovating to solve customer pain points. Airtel’s world-class digital platforms – Airtel Thanks, Wynk Music and Airtel Xstream brings to customers all the digital content and Airtel services they require.
Qaisar
