Taiwan’s Acer, one of the world’s leading IT products companies, which also ventured into providing consumer durables (CD) and lifestyle products under Acerpure brand, has launched Acer Plaza, its first mega concept store in Ahmedabad. The Acer Plaza Located at Dev Atelier in Prahlad Nagar, Acer Plaza represents a bold step in experiential retail by, offering customers a premium hands-on interaction with an extensive lineup of Acer and Acerpure products.
This flagship store houses everything from Acer and Acerpure’s latest range across laptops, smart TVs, air purifiers, water purifiers, personal care, vacuum cleaner, and more creating an immersive and interactive experience for visitors—all under one roof. However, the company plans to open up similar Acer Plaza at different places in the country.
The launch of Acer Plaza marks a major milestone in Acer’s journey in India, particularly as it celebrates its 25th anniversary. Ahmedabad, a rapidly growing city with a dynamic consumer base, was chosen strategically for Acer’s first concept store, reflecting the company’s commitment to engaging directly with customers and expanding its footprint in India’s burgeoning tech market.
Andrew Hou, President, Pan-Asia Pacific, Acer Inc., says, “This year is a special one as we celebrate 25 years of Acer’s operations in India. The opening of our first mega store, Acer Plaza, in Ahmedabad is just the beginning of a larger journey of expanding our base and offering a range of products from Acer PCs to Acerpure home appliances.”
“Acer Plaza exemplifies our commitment to delivering cutting-edge technology while fostering a closer connection with our customers through immersive, personalized experiences. We’re excited to bring this unique retail experience to other cities across India,” adds Hou.
Harish Kohli, President & Managing Director, Acer India, comments, “We understand that today’s consumers seek more than just products – they seek experiences that bring technology to life. Acer Plaza offers customers a space to interact directly with our latest innovations across Acer and Acerpure products, showcasing how our solutions can seamlessly integrate into and enhance their daily lives.
“This will be the start of bringing more Acer Plaza stores to our consumers and to our ambitious goal of opening overall 300 stores by the first half of 2025 in both Acer Plaza and Acer Mall format, strengthening our engagement with consumers across India,” elaborates Kohli.
Sudhir Goel, Chief Business Officer, Acer India, says, “Bringing together cutting-edge technology and an expansive range of offerings across PCs, tablets, consumer electronics, appliances, and personal care, Acer Plaza reflects our commitment to innovation and customer satisfaction. We’re also proud to showcase Make-in-India products in laptops, tablets, smart TVs, desktops and water purifiers among others, which are locally manufactured products. This store sets a new benchmark in experiential retail, and we’re excited to expand our footprint across the country.”
Through Acer Plaza, Acer is setting a new standard in customer experience, making high-quality technology accessible, enjoyable, and closely connected to Indian consumers. Stores like Acer Plaza are expected to play a pivotal role in delivering an elevated and interactive shopping experience. This milestone launch is Acer’s first of many to come, marking a dedicated investment in the future of technology retail across India.
Qaisar
