Sudhindra Holla, Director, Axis Communications, India & SAARC: Offering one of the most comprehensive video surveillance products & solutions in the Indian market
The pandemic has brought about significant organizational changes which is boosting up security measures as part of the return-to-work policy. To address this gap, Axis Communications, the leading player in the digital surveillance space, has launched a slew of innovative and intelligent solutions for the India market. As enterprises are gradually resuming offices and employees are getting back to work, they are leveraging unique solutions to ensure that social distancing norms are maintained in the office premises and manufacturing sites.
This has created a huge demand for surveillance tools in the PPOG (petroleum, oil & gas) sector, manufacturing unit, educational institutes, airports and railways, retail, care homes, healthcare, hotels and city surveillance sectors. The network camera market in India is already expected to grow from 225 million to $605 Million by 2023 at CAGR of 26.6 percent according to IHS 2019 India Report. The report furthermore states that the total video surveillance market is expected to grow from $588 Million to $1159 Million in 2019-2023 at CAGR 18.3 percent.
Sudhindra Holla, Director, Axis Communications, India & SAARC, said, “Axis Communications has been at the forefront of innovation. We’re in a new normal conundrum in which enterprises must be agile to adopt changes. As a result, we are seeing an uptake of top quality, end to end solutions to ensure worker safety and well-being, as companies prepare for return-to-office scenarios. The way employees and customers interface have also changed significantly. This has brought a renewed focus on surveillance technology across different verticals where measures like touchless attendance, crowd controlling, social distancing and occupancy planning are making inroads. Our product line-up delivers smart solutions such as facial recognition or video analytics algorithms to send alerts when the physical distancing between people decreases or when masks are not detected.” “Aligning to the trend, we are also seeing an encouraging uptake in the northern region, winning projects like Safex, Panchakula safe city, PGCIL, western court- PWD, Karnal, Fortis Hospital, NTPC, Cairn, SCOPE, Agilent and Vardhaman”, added he.
The present offerings cover a slew of products & systems that make the art of video surveillance effective and efficient:
AXIS S3008 Recorder: The AXIS S3008 Recorder is an easy-to-install ultra-high definition recording solution compatible with AXIS Companion video management software. It features an integrated PoE switch that can accommodate up to 8 cameras and high-performance recorder. It includes a surveillance-grade hard drive and gigabit uplink for video recordings in ultra-high definition. It provides reliable recording due to the surveillance-grade hard drive. This high-performance recorder offers gigabit uplink for video recordings in ultra-high definition. And, since data protection is premium, all the recordings are encrypted with an USB port for export of video. Additionally, for enhanced cybersecurity, footages can be accessed from anywhere with the Axis Secure Remote Access technology.
People Counting: Our People Counting solutions have been specifically curated for measuring and taking faster action to avoid congestion or a queue and maintain social distancing norms which is crucial for the healthcare, education and retail sectors. It gives analytics and valuable insights such as – number of employees in an area like playground, cafeterias, lift lobbies, shop, or sites at the same time, how they move, where they congregate, and periods of peak occupancy. These insights further enable the management to plan and take immediate action to make back-to-work normal while improving service, operational efficiency and profitability.
AXIS Occupancy Estimator: AXIS Occupancy Estimator offers a cost-efficient way to accurately estimate occupancy levels in office and manufacturing sites as well as schools, malls, and hospitals to comprehend visitor patterns regarding the space and how best it can be utilized. It provides real-time data on the number of people present in the premises or in a certain area. This valuable data helps in increasing operational efficiency to avoid crowding, optimize workforce planning and opening hours and take necessary measures to adhere to the social distancing guidelines.
Alongside, Axis has audio solutions and public announcement solutions. In the current context of the pandemic, these systems help better manage and monitor employees, customers and students and to take timely action in case there is a protocol breach. The company has also collaborated with different application development partners (ADP) to provide solutions such as thermal cameras, social distancing solutions, Body temperature monitoring solutions, mask detection solutions and touch free attendance systems with facial recognition capabilities to offer top-notch solutions to create a secure working environment for all employees, customers, and students. Axis has also launched their recent AXIS V5925 PTZ network camera in the India market which is best compatible for crowd management in any given situation.
Qaisar
