Konica Minolta India flags off ‘Print Xpress’ Initiative to galvanize market around its production printers
Digital Edge Bureau 21 Mar, 2023 0 comment(s)Konica Minolta India, a leading provider of digital printing solutions & services, has flagged off its first mobile roadshow platform titled ‘Print Xpress – Innovations in Print’ in the august presence of Katsuhisa Asari, Managing Director, Konica Minolta India as well as Kuldeep Malhotra, Deputy Managing Director, Konica Minolta India, among other senior leadership.
As part of the Print Xpress, the four coaches carrying the digital presses set out to travel in all four directions while demonstrating their usage to potential and existing customers. The roadshow started from Greater Noida and is aimed to cover the nation’s T2, T3, and T4 towns like Meerut- Gorakhpur, Samastipur – Tezpur, Ranipet- Karwar and Kavali including many more towns and cities, focusing on the customers and unmet locations.
The roadshow showcased Konica Minolta’s production printer AccurioPrint C4065 High Chroma Engine – AccurioPress C73hc and finished Print Application Zone to educate the customers for new business opportunities in the digital print business. The core objective to launch this innovative platform is to connect with new customers and showcase new business possibilities to the existing players and also to new entrants in the digital production printing space.
“We’re excited to launch the Print Xpress, our latest initiative to expand our reach and introduce our advanced printing technologies to the customers. We look forward to meet the new customers we will make through this nationwide show. We’re proud to pioneer innovative solutions and services in India’s printing, imaging, and document management industries. We’re committed to helping our customers to achieve more efficient, cost-effective, and sustainable workflows. We will continue to strive for excellence in everything we do,” said Katsuhisa Asari, Managing Director, Konica Minolta Business Solutions India.
Kuldeep Malhotra, Dy. Managing Director, Sales & OP Marketing Division, Konica Minolta Business Solutions India, viewed, “Print Xpress is the first initiative in the digital production printing domain wherein modified coaches are used to exhibit our solutions to a wide array of potential customers, including Jobbers, photo lab owners, print businesses, and creative agencies, residing in different cities and towns.” As an industry leader, we hold more than 50 percent market share and offer the most comprehensive product portfolio from pre-press to post-press. A leader is one who knows the way, goes the way and shows the way. The Print Xpress is the perfect example to showcase our commitment towards reaching and educating new potential customers and existing businesses to start and grow. In the last 12 years, we, as a leading brand, have grown manifolds,” added Malhotra.