Japan’s NEC Corporation has launched its digital-first campaign titled ‘NEC Makes IT Happen’ in India
Aimed at proclaiming its unflinching and sustained association with India and its developmental journey, Japan’s NEC Corporation has launched its digital-first campaign titled ‘NEC Makes IT Happen’. The first campaign following NEC India’s rebranding announcement, underpins NEC as a market leader adding value in people’s everyday lives.
The overall campaign premise underlines NEC’s promise to ‘Orchestrate a Brighter World’ by leveraging technology to build a safer and secure society. The campaign seeks to strike an emotional chord with its audience through social and digital channels while showcasing the world-leading technological innovations that empower a billion Indians.
“NEC has been a silent partner in the country’s digital transformation journey over the years, having successfully completed numerous projects across sectors. The ‘NEC Makes IT Happen’ campaign aims to highlight the breakthroughs and key milestones the country has achieved with our solutions. As we now transition to the ‘Next Normal’, the campaign also brings hope for a brighter and safer future”, said Aalok Kumar, President & CEO, NEC Corporation India.
“Over 6,000 employees and partners have worked tirelessly to create a measurable impact in the journey to make India a digitally enabled society. This campaign is a reflection of their hard work and contribution to Indian society. At the same time, it bestows me with an increased sense of responsibility to lead society’s transformation with some of the country’s most innovative minds”, added Kumar.
The ‘NEC Makes IT Happen’ campaign aims to highlight the breakthroughs and key milestones the country has achieved with our solutions. As we now transition to the ‘Next Normal’, the campaign also brings hope for a brighter and safer future.
Aalok Kumar
President & CEO
NEC Corporation India
Arvind Saxena, Head of Marketing and Communications, NEC Corporation India, viewed, “We’ve taken a pragmatic approach and structured this campaign aligned to our brand architecture – sticking to global values, emanating problem-solving skills, and restoring a human touch embodied by the brand. Through this digital-first campaign, we aim to kick-start deep and rich conversations on digital and social platforms. Apart from this, our internal teams continue to engage in creative storytelling and social listening to strengthen our branding efforts.” “In 2021, we’re entering into a whole new era of disruptive growth, and our marketing efforts are in tune with it. The launch of this digital-first campaign will be followed by a multimedia integrated campaign”, accentuated Saxena.
Projects having NEC’s association in India
- AADHAAR: This is a nationwide digital identity system that enables 1.3 billion Indians to access a wide range of valuable services
- Andamans Submarine cable project: This powers high- speed internet in the Andamans, opening a world of possibilities for the islanders
- Biometric airport solution: The solution enables faces to become boarding passes under the new normal
- AI-based biometric systems: This is a comprehensive suite of AI-based biometric systems and solutions to ensure trust and keep India and its residents safe
- Real-time visualization systems: This enables efficient and seamless logistics systems
Qaisar
