HP shows its green and altruistic attitudes, introduces Amplify Impact program for partners
Digital Edge Bureau 18 Feb, 2021 0 comment(s)Accentuating its green disposition further, HP has unveiled HP Amplify Impact, a partner assessment and training program aimed at driving meaningful change across its three sustainable impact pillars – planet, with an emphasis on climate change; people with an emphasis on human rights and social justice; and community with an emphasis on bridging the digital divide. Partners that pledge to join the HP Amplify Impact program will work with HP to assess their own practices while tapping into the company’s extensive investments and initiatives.
Gurpreet Singh Brar, Senior Director – Channel Sales & Distribution, HP India, said, “As the country bounces back from the pandemic, it is the right time to drive innovation with our partners to put planet, people and community at the core of their philosophy, where sustainability and customer-centicity come first. HP’s goal is to work its our partners to help drive a more circular and low-carbon economy, while cultivating a more diverse, inclusive supply chain that helps contribute to the resilience of local communities”.
The HP Amplify Impact program helps to empower partners to set bold, long-term objectives to drive positive impact. HP aims to enroll at least half of its HP Amplify partners in the voluntary Impact program by 2025. Participating partners will be recognized via certification and an annual awards program.
It also reflects the changing role of corporations in society. HP is committed to both creating value for its shareholders while building a brighter future for all stakeholders. As a result of decades spent working towards sustainability goals to create positive change, HP is recognized as one of the world’s most sustainable companies and is well-poised to support the HP Amplify partner community with the resources required to identify potential gaps and provide the guidance necessary to achieve partner goals.
All HP Amplify partners can access HP’s world-class Sustainable Impact resources no matter where they are on their journey to a more sustainable world. HP will provide all HP Amplify partners with access to training, sales tools, marketing assets, and access to HP’s Sustainability & Compliance Centre (SCC), HP LIFE and HP Planet Partners.
HP will work closely with partners in select countries on the initial roll out of two distinct tracks Catalyst Members and Changemaker Members. The Catalyst Members will take the HP Amplify Impact pledge, participate in a sustainability assessment and report sales opportunities. Initial roll out includes 19 countries including United States, Colombia, Brazil, Mexico, Turkey, UAE, Singapore, Philippines, India, Germany, UK, Sweden, Denmark, France, Italy, Spain, Canada, South Africa and Australia. While, the Changemaker track is optimized to assist partners who do not yet have a sustainability plan in place and commit to investing in the sustainability journey.